Ashared strategy for the promotion of the Veneto’s wine heritage, a solid alliance allowing us to approach institutions, consumers and make our name known on all five continents.
Because even people in distant markets now enjoy and appreciate wines from the Veneto. These are the aims of the Unione Consorzi Vini Veneti – U.VI.VE. – set up thirty years ago and involving almost all of the region’s Consorzi di Tutela (wine protection consortia). A far-sighted decision that has produced results over time. The U.VI. VE.’s main role is to represent the Veneto’s DOC wine sector;
through the consortia it coordinates the crucial monitoring and control activities of the production and marketing of Veneto DOC and DOCG wines, also with the aim of combating fraud and abuse affecting designations of origin and consortium brands. This protection ranges from guarantees for traceability to wine-making using traditional methods. Strict controls cover every single step of the entire wine-production chain, from the vineyard to the shop shelf.
U.VI.VE. has, moreover, been appointed to represent all the Veneto’s wine protection consortia in institutional relations with the Region, the Italian Ministry for Agricultural Policy, and EU bodies with regard to the wine-making sector and in particular for the coordination and proposal of amendments and improvements to the complex body of regulations. It keeps member consortia informed about the latest legislative changes and is committed to promoting research in cooperation with other organisations. The U.VI.VE. is also the “ambassador” for Veneto wines in the world and coordinator and organiser, in Italy and abroad, of joint initiatives for the diffusion and promotion of the image of Veneto DOC and D.O.C.G. wines. The Union ensures that the Veneto’s Wine Consortia are present at all the world’s leading wine events. From the leading trade fairs to international promotional campaigns, from themed exhibitions to world-class events, Veneto wines can count upon the U.VI.VE. organisation to reach even the furthest markets. Together everything is possible and teamwork allows even the most ambitious objectives to be reached.